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Changes That Paul Marciano Brought in the Fashion Industry

You can never talk about fashion and fail to talk about Paul Marciano and his brothers. After going for a vacation in Los Angles, Paul Marciano realized that it was a great place to set up a fashion company. Marciano believes that business opportunities are for the people who can see a need in the society and come up with ways of meeting this need. After realizing that they can make their dream come true in Los Angeles, Paul Marciano and his brothers relocated to LA. They set up a company known as GUESS. You can get more info. about GUESS in this page.

GUESS recorded great success within the first year, and it managed to make a huge sale of six million dollars. Paul Marciano great way of marketing the products of the company brought about this great success. 37 years down the line the great advertising skills by Paul Marciano has seen GUESS remain at the top of the industry. This company has brought about a major transformation in the world of fashion. Click on to read more about the transformation Paul Marciano brought in this industry.

GUESS is popular due to the production of classic and unique jeans. It is the first company to design designer jeans. Introduction of denim in the fashion industry in the early 80s was certainly a bold step for GUESS. Through his advertising strategies, Paul Marciano helped many households to appreciate the beauty of denim. The popularity of GUESS continued to grow, and nearly everyone has a jeanswear from the company. The success of this company was brought about by the ability to invent new and better designs. GUESS is still number one jeans supplier to date.

GUESS choose models that were never known before to be in their ad campaigns. The selection of such models made GUESS popular and also helped the model to be known. Some of the models have managed to become international celebrities thanks to GUESS. Paul Marciano was committed to ensuring that he uses the platform that he had to make a difference in the lives of the people. He had the gift of locating the models with potential and worked towards helping them to realize this potential. Checking here can help you to learn more about Paul Marciano.

There is no doubt that GUESS has managed to attract many different clients who have a good taste for fashion. Today, apart from jeans, GUESS also produces shoes and accessories. This makes sure that their clients can get all that they need in one stop shop.

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